A ten minute address to camera by H.H. Sheikh Abdullah bin Zayed Al Nahyan, opened by an animated story of a girl named Hessa, her family, and the genome that connects a nation.
An illustrated majlis with the family around the table, a city skyline, a research team with the double helix on every screen, a night of camels and palms, and Hessa looking up. Then His Highness in one bright room, from a wide frame to a close-up.
We reply with a short treatment first, then the quote.